RENEGADE PERSONAS: FINDING UNTAPPED ICPS TO GROW FASTER

Renegade Personas: Finding Untapped ICPs to Grow Faster Most marketers focus so hard on their Ideal Customer Profiles (ICPs) that they don’t take time to ask, “Is there anyone else who’d love what we offer?” Chasing only the usual buyer types might feel safe, but it could be holding you back from faster growth. If you stop and look a lit